A recent advertisement by Swedish vodka maker Absolut has left the company shaken after causing quite a stir. The Mexican ad depicts a map of North America with pre-1848 borders. The southwestern U.S. (Texas, New Mexico, Arizona, Colorado, Utah, Nevada, California and portions of other states) is shown as part of Mexico, beneath the slogan “In an Absolut World,” part of the company’s advertising portfolio illustrating “ideal” scenarios. After calls from U.S. citizens for a boycott, the vodka maker offered a limp-wristed faux apology: “In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues.” It concluded by saying, “This is a genuine and sincere apology.” El contrero, Absolut. When you have to say an apology is “genuine and sincere,” it’s pretty much guaranteed that the opposite is true.
source: Patriot Post
I like the “limp wristed” part, it is about the only thing that I had not heard about this so far! 🙂
Conservative Libertarian Outpost 
April 11, 2008 at 12:37
try this map instead
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April 12, 2008 at 23:52
@ in2thefray:
How about a compromise? Just take the northern part away. After all, we really don’t need Berkley or San Francisco, and we would be rid of Nancy Pelosi.
(Needless to say, I live in So. Cal.)
@ Patrick:
Have you seen the Skyy Vodka ad concerning Absolut’s Aztlan campaign?
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080411005171&newsLang=en
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April 13, 2008 at 11:04
Haven’t tried Skyy, but I just might do that! Thanks for the tip! 🙂
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