We told you that the FCC was about to begin regulating the internet, and no, not just about child porn and terrorism. It seems that endorsements will be targeted, and yes, by means of force and / or fear. For the moment, it appears that only money making is targeted. Soon though I can see them going after political blogs as well. The devil will be in the details to be sure, the new FCC Czar notwithstanding. To be sure, this has been in the works for some time, and in all honesty I simply cannot blame the current administration for dreaming up this authoritarian camels nose.
So? Full disclosure: I looked at my blogroll and sidebar and found, right there at the top, Front Sight Training. Yes they do charge for their services. They also have more give away programs than I can keep track of. Including a certificate that I was sent that is for a free course, of my choosing which to date I have not availed myself of. Then there is the Gun Owners of America, and the National Rifle Association. Both of which collect dues, and accept donations. I receive nothing from them other than using their “contact my representative” tools, and use some of their works on this blog, or in citations. On occasion I receive a hat or some other trinket. But never any actual money.
So there you have it. How long before the FCC uses the IRS to become their attack dog? How long until a pattern emerges where it will become obvious that Conservative, Libertarian, or Constitutionalists blogs are being targeted while left wing hit sheets like Moveon.org and the notorious Hufpo are allowed to spew hate and vindictive unabated?
Read on…
Bloggers who offer endorsements must disclose any payments they have received from the subjects of their reviews or face penalties of up to $11,000 per violation, the Federal Trade Commission said Monday.
The agency, charged with protecting consumer interests, had not updated its policy on endorsements in nearly three decades, well before the Internet became a force in shaping consumer tastes. The new rules attempt to make more transparent corporate payments to bloggers, research firms and celebrities that help promote a product.
“Given that social media has become such a significant player in the advertising area, we thought it was necessary to address social media as well,” said Richard Cleland, assistant director for the division of advertising practices at the FTC.
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